(ed note: I’m going to assume you know what The Hills is. If you don’t, I’m truly impressed at your ability to ignore all forms of media. Here.)
Full disclosure:
I watch The Hills.
Yes, yes this is humiliating to confess, not just because of its fake-ry and plain ol’ boringness but because of it it’s downright negative contribution to all the things I love a lot more (like actual quality television). But I can’t help myself – every week Lauren and Co. kill more brain cells than any herbal substance ever has and yet I still watch.
It’s a sickness, really.

the new role models?
And it’s spreading. Enter The City. A spin-off of the spin-off.
(Because as all good Pop Culture students know The Hills, the most successful MTV show to date, stemmed first from Laguna Beach, a reality show inspired by the OC, which was created by the guy who introduced the world to the brilliance of Gossip Girl. How much does the zeitgeist owe to Josh Schwartz? One will never know. But I digress..)
The City essentially re-sets The Hills’ premise, with a young ingénue in a new city, with new friends, embarking on a new career.
The context of the City is that producers of the Hills’ have long held that it’s better to pretend as if these girls aren’t paparazzi magnets and D-listers looking to upgrade, to show their lives as if they’re Just Like Ours (never mind that Theirs involves private planes to Mexico and Vegas on intern stipends).
As a result, as time has gone on and the cast’s aspirations have spread to various projects (books, clothing lines, straight-to-DVD-movies, disastrous music careers), making the cast seem normal has become harder and harder to do. Not wanting to lose their stronghold on young minds everywhere, MTV tapped the quietest, least transparent member of The Hills, Laurent’s work friend Whitney Port, to move to NYC and keep the brand alive.
You know, figure out life, love and the ephemeral dream job (in PR at a major fashion house, natch) in the big, scary city.
Last week, NYMag wondered if that brand isn’t less about what’s happening on screen but rather, what the City’s cast (and their friends and followers) hope will happen off:
To a certain type of young person—abnormally good-looking, independently wealthy, eager for attention—the success of The Hills has created a peculiar opportunity that didn’t exist even a few years ago: the chance to turn an instinct for self-exploitation into a career. The entire cast of The City has come into the project hyperaware of their potential: to be paid to drink where they normally drink, to be stalked by paparazzi, to be able to slap their names on a pair of sunglasses or designer jeans. “It seems like everyone I know suddenly wants to get on that show, or have their own show, or pretend to have a show in order to get on another show,” says Sean Glass, a 24-year-old Dalton grad and aspiring filmmaker whose social circle intersects with a few characters on The City. He is working on his own show about glamour-flecked twentysomethings in New York, as is his good friend Devorah Rose, the 26-year-old editor of Social Life magazine, who recently sold an idea (currently called Social Heights) to ABC about the lives of her and her close friends, the publicist Kristian Laliberte and diamond heiress Annabel Vartanian. The show’s original name? The City! Olivia Palermo met with ABC about being part of that show before ultimately deciding to do the MTV series. When asked by producers why she wanted to be on TV, she reportedly said, “Because I want to be a brand.”
Before I read that, I used to think that my watching The Hills (and now The City) was only hurting myself (see: afore-mentioned brain cells). But now I see the greater damage, the City isn’t just escapism anymore, it’s aspiration. My watching the show, supporting its chances of renewal and further spin-off-ing, is feeding the market for people who want their own brand. Not just Palermo’s desire for something, but Port’s lurve interest is band boy, Jay Lyon, who wants what else – to get his band big and famous. (I’m not saying its name on principle.)
Forget a hunger for 15 minutes of fame or simple masochism (Blind Date, anyone?), now cheap reality tv is just a stepping stone enroute to mini-moguldom. Who cares if the end result is a less-than-impressive (again: see horrific music videos), just bring-on the fame, the notoriety, the influence.
Is there really a population of people out there who aren’t watching The City just because, that they’re watching the cast on- and off-screen as a model to follow? Like a little army of reality-bots.*shudder*
While I doubt this ambition extends to the aspiring young professional masses-it’s sort of hard to imagine a City-equivalent of someone in teacher’s college, law school, or working at an admin job to save money (mostly because I’m not sure how reality show fame would benefit any of those careers), but still, although not MTV’s brand of shine, I could totally see nursing school or an LSAT prep course making it on Bravo. TLC, for sure.
Who’s to say how influential The City will actually be (especially given its not great opening numbers) and if it will in fact, cement the young, able and ambitious’ perspective that to be on a reality show that isn’t real can equal a real career and is a legitimate career move. Time (and ratings) will tell..
In the meantime, I’m going back to books.
(At least until the next episode. What can I say? I’m weak.)